AOL, Autobytel Plug into Hot Hispanic Car Market
Ward's Dealer Business, Sep 1, 2004 12:00 PM

AOL Latino, a Spanish-language Internet service provider for U.S. Hispanics, and Autobytel are launching a new channel called Automóviles (Automobiles in Spanish).

This new channel provides AOL Latino members with comprehensive Spanish language car-search and comparison tools. Once buyers have made their choices, they can submit a request to receive a price quote from a local Autobytel dealer.

According to a recent AOL/Roper ASW study, online Hispanic consumers are purchasing new cars at four times the rate of the general population.

The study indicates that 46% of online Hispanics are using the Internet to design and customize their car of choice, as well as locate a dealer for that car. Also, about 48% of Hispanics have bought a new car within the last three years.