Cliff Banks Ward's Dealer Business, Aug 1, 2001 12:00 PM
Despite all of the talk about who owns the customer or who has
the right to access the customer, a Forrester Research survey says
33% of customers never hear from their dealer and 38% never hear
from the automakers.
ADVERTISEMENT
In recent years, there has been an explosion of customer
relationship management tools hitting the market. They promise to
help the dealer manage the customer better. The tools can make the
job easier, but dealers must establish processes and procedures
that ensure the tools will be effective.
Here are companies that offer CRM tools made specifically for
dealers:
Data
Consultants
3586 N. Hazel
Fresno, CA 93722
800-284-8469
www.dataconsultants.com
Dealer
Ups
4185 West Lake Mary Blvd.
Suite 204
Lake Mary, FL
800-557-5368
www.dealerups.com
Digital
Motorworks Inc.
8601 FM 2222
Building 2, Fourth Floor
Austin, TX 78730
512-349-9360
www.dmotorworks.com
Marketdrive
Interactive Inc.
(a wholly owned subsidiary of Classified Ventures Inc.)
350 Gate Five Road
Sausalito, CA 95965
415-275-2300
www.marketdriveinteractive.com
MSN
Carpoint
Microsoft Corporation
One Microsoft Way
Redmond, WA 98052-6399
800-243-9935
www.carpoint.com
MyCarPage.com
1639 11th Street
Suite 100
Santa Monica, CA 90404
310-392-1977
www.mycarpage.com
Reynolds and
Reynolds Co.
115 South Ludlow
Dayton, OH 45402
888-473-9739
www.reyrey.com