Guns, Rock and Tool Cabinets
Ward's Dealer Business, Dec 1, 2007 12:00 PM

Rock star Ted Nugent, dubbed the most heavily armed rocker in the world because of his passion for guns and hunting, has teamed up with Snap-on Tools to introduce a new line of cabinets and accessories.

Snap-on says it is for “technicians who love to pack up the truck Friday after work with rods, rifles and bows and head for the woods.”

The “Ted Nugent Spirit of the Wild” roll cabinets and top chests are painted with a textured black powder coat and feature Mossy Oak Breakup-coated aluminum drawer fronts — the same camouflage pattern used on firearms, bows, optics and other outdoor equipment.

To protect the tops of the units, the roll cab and top chest come with a thick rubber top mat featuring a large camouflage Snap-on logo and Spirit of the Wild graphic images.

“Our collaboration with Ted Nugent finds common ground in his love for hunting and his sponsorship of hunting-related causes,” says Jay Serpe, a Snap-on product manager. “A high percentage of Snap-on customers are interested in hunting and other outdoor sports and identify with Ted Nugent as a well-recognized, nationally-known advocate.”