Ideas For Becoming a Modern Dealership Nov 21, 2008 1:59 PM, By Cliff Banks Dealerships will not survive the next five years without a Web-focused mindset
Six Things I Think I Know Dec 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks I'm a big fan of sportswriter Peter King, who writes for Sports Illustrated and its website SI.com. He writes a Monday Morning Quarterback column in which
Give Us the Real Buyers Oct 1, 2007 12:00 PM, Ward's Dealer Business, By David Kain Internet leads - e-mails and telephone - are the fuel that drives a dealership's Internet operations. Without leads there would not be a need for a dealership Internet operation.
It's Cherry-Picking Time Sep 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Lead scoring is not a popular topic among most Internet directors, but it is a practice they may have no choice but to adopt. The concept is as Internet
Just What Is Internet Success? Aug 1, 2007 12:00 PM, Ward's Dealer Business, By David Kain Everything is measurable. Talk to Internet consultants long enough and you may be repeating that phrase in your sleep.
Features
Dealer Websites Still Have Ways to Go Mar 31, 2009 12:34 PM, By Steve Finlay Merely loading up a website doesn’t further the cause of trying to move the Internet user towards the dealership and an ultimate purchase.
Dos, Don'ts of Internet Selling Jan 1, 2009 12:00 PM, Ward's Dealer Business, By Steve Finlay Some auto dealers had to be dragged kicking and screaming into the Internet world, says Howard Polirer, AutoTrader.com's director-industry relations.
Industry Loses a Pioneer Feb 15, 2008 10:46 AM, By Ward’s Staff Michael Waldrop, eCommerce Director for Asbury Automotive Group’s Florida region, passed away Wednesday, February 6, 2008. He was 39 years old.
Thinking Man's Guide to CRM Dec 1, 2007 12:00 PM, Ward's Dealer Business, By Steve Finlay Auto dealer Kevin Reilly holds various sheepskins from top universities: bachelor degrees from Georgetown; a law degree from the University of Virginia;
