Six Things I Think I Know Dec 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks I'm a big fan of sportswriter Peter King, who writes for Sports Illustrated and its website SI.com. He writes a Monday Morning Quarterback column in which
Give Us the Real Buyers Oct 1, 2007 12:00 PM, Ward's Dealer Business, By David Kain Internet leads - e-mails and telephone - are the fuel that drives a dealership's Internet operations. Without leads there would not be a need for a dealership Internet operation.
It's Cherry-Picking Time Sep 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Lead scoring is not a popular topic among most Internet directors, but it is a practice they may have no choice but to adopt. The concept is as Internet
Just What Is Internet Success? Aug 1, 2007 12:00 PM, Ward's Dealer Business, By David Kain Everything is measurable. Talk to Internet consultants long enough and you may be repeating that phrase in your sleep.
Sweeping Changes Occurring Aug 1, 2007 12:00 PM, Ward's Dealer Business, By Ed Curry Some sweeping changes are taking place just off the radar screens of most pre-owned departments.
While these changes are occurring almost unnoticed, they will have an impact of historic proportions. They already are affecting your pre-owned success.
Features
Industry Loses a Pioneer Feb 15, 2008 10:46 AM, By Ward’s Staff Michael Waldrop, eCommerce Director for Asbury Automotive Group’s Florida region, passed away Wednesday, February 6, 2008. He was 39 years old.
Thinking Man's Guide to CRM Dec 1, 2007 12:00 PM, Ward's Dealer Business, By Steve Finlay Auto dealer Kevin Reilly holds various sheepskins from top universities: bachelor degrees from Georgetown; a law degree from the University of Virginia;
‘Amazing What You Can Do With It’ Nov 15, 2007 9:42 AM, By Steve Finlay As a rookie salesman an auto dealership, Chad Hubler remembers hearing the sales manager talking about Internet vehicle sales and marketing.
Have It Your Way Nov 15, 2007 9:39 AM, By Ward's Staff A new way to buy Internet leads gives dealers more choice and control over the leads they purchase.
