Eight Ways To Online Success Sep 1, 2010 12:00 PM, Ward's Dealer Business, By David Kain As the Internet sales and marketing landscape becomes more cluttered with options, you may wonder what are the most important elements for online success
Clash of the Auto Websites Sep 1, 2010 12:00 PM, Ward's Dealer Business, By Steve Finlay Someone from a Detroit auto consultancy was recently overheard giving a new hire a quick characterization of dealer-auto maker relations. They hate each
Microsites Become Big Deals Sep 1, 2010 12:00 PM, Ward's Dealer Business, By John Larkin Auto retailing, like every industry today, is being forced to measure and account for their marketing spending. In an economic climate where dealerships
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They Skip Trip to Dealership Sep 1, 2010 12:00 PM, Ward's Dealer Business, By Steve Finlay Tom Vann's dealership dates to 1986, but he says car selling began for him in 1996 when the Internet met auto retailing. Since then, his Team Hillsdale
Study Says More Car Buyers Visit Third-Party Sites First Sep 1, 2010 12:00 PM, Ward's Dealer Business
Among the 77% of new-vehicle buyers who use the Internet in the shopping process, more than two-thirds visit at least one auto maker website in the six
Get Most from Email Sep 1, 2010 12:00 PM, Ward's Dealer Business, By Steve Finlay A good email subject line is like a good book cover. It looks interesting enough to open. Auto dealers should keep that in mind when using emails to communicate
