Ward's e-Dealer 100 Rely on the Basics Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Last year, someone working for one of the domestic auto maker's e-commerce division's lamented why so many of its dealers were not paying attention to its online customers.
Internet Action in Acton Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks At first glance, Acton Toyota is not the likeliest of candidates for the Ward's e-Dealer 100.
One, it is an independently-owned dealership on a list dominated by dealer groups.
A second obstacle is the market, which has powerhouses such as Ernie Boch's group, Group 1 Automotive's Ira's dealerships and the Herb Chambers Co.'s stores.
The Internet Sale? Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Recently, I received a phone call from an Internet director wanting to talk about the Ward's e-Dealer 100.
The Death of the Internet Dept.? Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Internet departments are so yesterday. In fact, you could say Internet departments are as traditional as the showroom.
Mystery Shopping Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Is your dealership paying for Internet leads, but not getting them? It happens more than people realize, says Lisa Keller, founder of eValuation Inc., a consulting firm that mystery shops dealerships' Internet departments.
Wow Your Customer Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks In putting together the Ward's e-Dealer 100 coverage, we find that some of the Internet directors like to push the envelope in their use of technology.
Used and Young Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks How effective are your used-car department's online efforts? If you're not sure, it may be time to take a hard look at it.
Lose the Appointment Book Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Emily Prawdzik Genoff Appointment books and scheduling over the telephone are becoming things of the past at many dealership service departments nationwide.
WARD'S e-Dealer 100 Apr 1, 2007 12:00 PM, Ward's Dealer Business
Two Web-based firms, Cars.com and Dealer.com, recently launched tools that help dealers determine the effectiveness of their marketing efforts.
Over-worked Managers? Apr 1, 2007 12:00 PM, Ward's Dealer Business, By David Kain The role of managing the Internet has outgrown most Internet departments as dealerships find Web-based sales becoming more prevalent.
