Wow Your Customer Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks In putting together the Ward's e-Dealer 100 coverage, we find that some of the Internet directors like to push the envelope in their use of technology.
Mystery Shopping Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Is your dealership paying for Internet leads, but not getting them? It happens more than people realize, says Lisa Keller, founder of eValuation Inc., a consulting firm that mystery shops dealerships' Internet departments.
The Death of the Internet Dept.? Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Internet departments are so yesterday. In fact, you could say Internet departments are as traditional as the showroom.
Lose the Appointment Book Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Emily Prawdzik Genoff Appointment books and scheduling over the telephone are becoming things of the past at many dealership service departments nationwide.
WARD'S e-Dealer 100 Apr 1, 2007 12:00 PM, Ward's Dealer Business
Two Web-based firms, Cars.com and Dealer.com, recently launched tools that help dealers determine the effectiveness of their marketing efforts.
Internet Action in Acton Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks At first glance, Acton Toyota is not the likeliest of candidates for the Ward's e-Dealer 100.
One, it is an independently-owned dealership on a list dominated by dealer groups.
A second obstacle is the market, which has powerhouses such as Ernie Boch's group, Group 1 Automotive's Ira's dealerships and the Herb Chambers Co.'s stores.
Ward's e-Dealer 100 Rely on the Basics Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Last year, someone working for one of the domestic auto maker's e-commerce division's lamented why so many of its dealers were not paying attention to its online customers.
Used and Young Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks How effective are your used-car department's online efforts? If you're not sure, it may be time to take a hard look at it.
The Internet Sale? Apr 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Recently, I received a phone call from an Internet director wanting to talk about the Ward's e-Dealer 100.
Over-worked Managers? Apr 1, 2007 12:00 PM, Ward's Dealer Business, By David Kain The role of managing the Internet has outgrown most Internet departments as dealerships find Web-based sales becoming more prevalent.
