Ward's Megadealer 100 May 1, 2007 12:00 PM, Ward's Dealer Business, By Cliff Banks Somewhere, possibly in a computer on the second floor of Lithia Motors Inc.'s Medford, OR, headquarters, is a list of 2,000 dealerships the company's Chairman and CEO Sidney DeBoer would like to acquire.
Although the group is one of six dealer groups to be publicly traded — it was one of the first to go public — DeBoer occasionally will refer to it as one of “the little guys.”