The Power of the Web Apr 1, 2008 12:01 PM, Ward's Dealer Business, By Cliff Banks The Internet is getting to be old news now. This is our 8th Ward's e-100 issue and frankly, not much has changed since the beginning.
Dealers still grapple with how to report or measure Internet sales. Responding to online leads quickly and effectively is an ongoing challenge — even for the dealerships on the Ward's ranking.
We say it every year — response time is critical. The dealers on the list understand that, and while not perfect, they have developed and demand processes that enable them to interact with their customers online.
10 Trends in '08 Apr 1, 2008 12:00 PM, Ward's Dealer Business, By Cliff Banks One of the benefits of putting together the Ward's e-100 is that it gives us the ability to pinpoint new trends. And this year, there are several trends
No Down Year for Paragon Apr 1, 2008 12:00 PM, Ward's Dealer Business, By Cliff Banks Don't laugh when you read what Brian Benstock did a couple of years ago because most of you have been burned making similar moves. The question is, did
Like a Relay Team Apr 1, 2008 12:00 PM, Ward's Dealer Business, By Cliff Banks Telephony is the first area Shaun Kniffin mentions when asked what three areas he considers most critical for dealers wanting to strengthen their Internet
Your Dealership.com Apr 1, 2008 12:00 PM, Ward's Dealer Business, By David Kain You likely shop or research online with the expectation that the websites you visit will have the information you seek. When the sites you select don't
Web's Ugly Side Apr 1, 2008 12:00 PM, Ward's Dealer Business, By Cliff Banks If you're not paying attention, the Internet can reach up and bite you without warning. The Husker Automotive Group learned this lesson recently when
Internet Myths Are Debunked Apr 1, 2008 12:00 PM, Ward's Dealer Business, By Steve Finlay Think again if your image of a typical Internet car shopper is someone in the market for a shiny new vehicle. The chances are more than twice as great
