Expect Regional Auto Ad Changes Apr 21, 2008 12:11 PM, WardsAuto.com, By Steve Finlay “Dealer associations will put out a message, not so much ‘Chevrolet is great,’ but ‘buy one now!’”
‘Search’ Can Destroy Dealer Ad Budgets Apr 18, 2008 10:49 AM, WardsAuto.com, By Steve Finlay If chosen search terms are too broad, a dealership can end up paying for lots of clicks by Internet users who aren’t in the market to buy a vehicle.
Send In the Data Crunchers Apr 17, 2008 11:07 AM, WardsAuto.com, By Steve Finlay Measuring, analyzing and acting on relevant data is crucial to a modern auto dealership.
Tips On Modern Marketing to Car Buyers Apr 16, 2008 2:12 PM, WardsAuto.com, By Steve Finlay At a workshop entitled “Marketing to Your Data Base,” Larry Bruce, who co-owns a dealership in Houston, offers new-age ways to reach customers.
Some Dealer Websites Make It Difficult to Book Service Times Apr 15, 2008 10:47 AM, WardsAuto.com, By Steve Finlay More than half the dealerships in the U.S. offer online scheduling of repair work, and that number is expected to increase fast.
Dealers Love Leads, Hate Costs Apr 14, 2008 12:43 PM, WardsAuto.com, By Steve Finlay Quality of online sales leads varies, with some low-level ones coming from people who turn out not to be particularly serious buyers.
MySpace the Place for Some Dealers Apr 11, 2008 2:41 PM, WardsAuto.com, By Steve Finlay The growth of online social networking has been phenomenal. Worldwide, there are 122 million users, 70 million of them in the U.S.
How to Market to Generation Y Apr 10, 2008 2:04 PM, WardsAuto.com, By Steve Finlay “Youth marketing is very thick and very fast moving, and for an audience with an attention deficit.”
Some Dealer Websites Make It Difficult to Book Service Times 
