Two Cases of What Not to Do Dec 1, 2007 12:00 PM, Ward's Dealer Business, By Richard F. Libin I received the e-mail below in response to one of my Ward's Dealer Business columns on proper selling of vehicle. This person, a salesman by trade, shared
How to Measure TV Ad Results Nov 1, 2007 12:00 PM, Ward's Dealer Business, By Adam Armbruster Many dealers report that all of the drastic changes in consumer media usage has confused them about how to measure what works when it comes to their advertising
Get In Shape for the Big Game Oct 1, 2007 12:00 PM, Ward's Dealer Business, By Richard Libin We are in the midst of football season. So, with help from two coaching greats, let's see what football can teach us about the retail automotive business.
Your Prices May Scare 'Em Off Oct 1, 2007 12:00 PM, Ward's Dealer Business, By Ed Curry Does your dealership have a retail-pricing policy, or do you just hope the pre-owned department uses good judgment to not scare off an owner base you spent years and dollars developing?
Lesson No.1: Count Customers Sep 1, 2007 12:00 PM, Ward's Dealer Business, By Richard F. Libin Dealerships rely on technology to capture, track and manage customer relationships and have benefited tremendously from the ability to do so. Yet an Automotive
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Deal Makers Going High Tech Dec 1, 2007 12:00 PM, Ward's Dealer Business, By Lillie Guyer Deal makers those things that get car consumers to sign on the bottom line are changing, especially as product quality evens out and model choices proliferate.
Everybody Loves Certified Used Cars Dec 1, 2007 12:00 PM, Ward's Dealer Business, By Steve Finlay Everyone loves certified pre-owned vehicles. Well, almost everybody; there are detractors for one reason or another.
Dealers love them because they offer potentially higher profit margins, enhanced customer satisfaction and typically faster inventory turns than ordinary used cars.
OVE.com, GE Fleet Team Up for Online Auction Nov 12, 2007 11:29 AM, Ward's Dealer Business
Manheim’s OVE.com (Online Vehicle Exchange) and GE Fleet Remarketing for the first time are teaming up for a nationwide online sale Friday, Nov. 16.
Dealers Sell Cars Below Invoice Nov 1, 2007 12:00 PM, Ward's Dealer Business, By Frank S. Washington Selling below invoice once was something a dealer would do for a special customer, close friend or relative. Today, it's a common occurrence. And given
They're on the Road to Victory Nov 1, 2007 12:00 PM, Ward's Dealer Business, By Mac Gordon Blue balloons, amusing commercials, Midnight Madness sales and frequent raffle giveaways keep the sales numbers and customer satisfaction ratings aloft
